CRIMSON
SERVICES
THE SERVICE
Crimson Communications designs
a campaign solution that is tailored specifically
to the client’s brand or product, one
which speaks to the astute consumer and propels
them into desired action. We consult closely
with the client to identify campaign goals
and determine the scope the campaign required
from its inception. From there devise an all-inclusive
integrated marketing communications package
or recommend a supplementary service that
involves a mixture of approaches to augment
existing marketing and/or sales plans.
Crimson Communications is
proficient in a gamut of marketing communications
techniques which enables us to formulate a
cohesive campaign involving one of, or combination
of, the following components:
• Campaign
Strategy & Implementation
• Integrated Marketing Solutions
for Corporate Brands (specialising
in under 35s target market)
• Media Release & Press Kit:
Production and Dissemination to Media
Outlets
• Publicity: Features
and Reviews for artists and releases via media
outlets including but not limited to TV; Radio;
Online; Dailies; Local Newspapers; Magazines,
Street Press and Freelancers.
• Promotional DVD/CD or Video Clip
servicing to media outlets (as above)
• Coverage via Crimson Communications
assorted communiqués
• Talent/Artist handling
(e.g. tours, media interviews)
• Above-the Line Media Campaigns
• Below-the-Line Promotions
including competitions, giveaways and ambient
media
• Viral E-Marketing Campaigns
• Grassroots Marketing
• Sponsorships (paid and
in kind)
• Event Planning and Execution
(specialising in youth brands, magazine
and album launch parties; arts and entertainment
functions; and film screenings or premieres)
COLLABORATIVE COMMUNICATION
Our services do not end here. Crimson
Communications is founded on the
fundamental principle of collaboration. From
the onset, we work together with the client
to establish clear and practical goals which
not only steer the campaign strategy but function
as performance indicators during campaign
implementation. This consultative approach
assures the client is regularly updated with
progress reports and encourages a mutual exchange
of ideas before, during and following the
project in an effort to accomplish the best
results for the client.
Accordingly, we offer a choice of reporting
during and following a campaign, including:
• Regular
Progress Reports
• Press Clippings
• Recordings of interviews
(subject to 3rd party agreement & ability)
• Evaluation & Feedback
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